|
|
ReferencesTotal Print Management-CampaignCustomer: Hewlett-Packard
Target Audience: SMB and Corporates
Challenge: Managing the full marcom-mix for a targeted product introduction campaign accross Europe.
Scope: Campaign planning, liaise with project sponsor and multiple content owners and specialists, manage execution with agencies and partners, reporting. Triple Play Brochure Concept and ArtworkCustomer: Agilent Technologies
Target Audience: US and worldwide Network Equipment Manufacturers and Service Providers, Telcos
Challenge: Present one message substantiated by a wide set of test&measurement solutions, create distinctive style within the corporate design guidelines. Balance content and design. Sourcing content from many owners across US, Europe, Australia. Facilitating to achieve focused messaging. Bridging the gap between technical information and the marketing message.
Scope of Project: Messaging, Graphic Design, Copywriting, Project Management, Print-on-Demand. Brigitte-Achs Corporate Design Customer: Brigitte Achs Wine-Consultant
Target Audience: Wine Resellers, Winefarmers, private Wine-Afficionados, Eventagencies and companies.
Challenge: Creating a brand with the potential to become an exclusive label for first-class wine consulting. Reflect the high standards in a noble and decent mark.
Scope of Project: Brand Creation, Business cards, Stationery, Website, Presentation, Consulting eBlast Lead Generation CampaignCustomer: Acclaim Telecom
Target Audience: IT Professionals and Call Center Managers
Challenge: Generate quality sales leads quickly
Scope of Project: eMail contact list, graphics, technology to track email recipient behavior, campaign management.
Result: Sales team had hot leads within hours of campaign launch. Ongoing campaigns continue to develop new leads. Online Lead Gen CampaignCustomer: Internet Invest GmbH
Target Audience: B-2-C, active investors in Germany and U.S.
Challenge: Get a high volume of leads in a very competitive market environment
Scope of Project: Email campaign, contact list sourcing, messaging, copywriting, landing page, purchase incentives, metrics, webcasts, public speaking engagements Snowboard-AdvisorCustomer: SportScheck
Target Audience: B-2-C, Germany, Austria, Switzerland
Challenge: Have the virtual advisor integrated into the current webpage and the online shop, set up automated feed of product data.
Scope of project: Consulting on question design and configuration, Implemention Corporate Design, Interface programming HP Scanner SelectorCustomer: Hewlett-Packard
Target-Audience: Sales Teams and Reseller, Europe
Challenge: A virtual advisor on a CD as part of a sales kit, with upsell options. Multi-language.
Scope of project: Consulting on question design and configuration, setup of content, localisation, implemention Corporate Design, CD-production. IAO Community Webpage & NewsletterCustomer: International Alumni Organisation of the Institute of Advanced Studies
Target Audience: IAO members, prospective members and sponsors
Challenge: Provide an easy-to-manage web-platform to allow networking of an international community. Take care for both sourcing of news and for sharing within an international community.
Scope of project: Concept, Web Design, Copywriting, Typo3-Programming. (Open pages: Intro, Sponsors, Activities-calendar, Membership Application. Member pages: Search for members, background information, forum, live chat, webmail-access.) Content Management System. For the Newsletter: Editorial Management, Copywriting and Distribution |
|